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Why the Alternative Media Will Soon Be King

alternative media


I used to lament the fact that  98% of the mainstream media was owned by five corporations. A decade ago, we all knew that the media was controlled, but the public would laugh in our faces for saying so. Today, the laughter and cries of “conspiracy theorist” are fading. The mainstream media is dying and the alternative media is exploding and will soon be king.

This is a highly significant development. If the globalists are truly going to impose draconian martial law control in the United States, controlling the narrative is critical. In fact, if the globalists are going to achieve complete dictatorial control over our country, they must achieve two objectives. First, they must quickly move to control the Internet because the alternative media is approaching critical mass and more and more of the public is waking up. Sociologists will tell you that when a committed movement reaches 10% of the population, the movement explodes!  I will be writing a future article where I fully develop this point.

The globalists are quickly reaching the point where they can no longer tolerate the Hagmann and Hagmann Report, Steve Quayle and Alex Jones. The globalists must move quickly to subjugate the alternative media before it becomes impossible to control the population. This article examines this trend curve.

The following video sets the tone nicely for the subsequent discussion with regard to understanding how the mainstream media is on life support.



Coast to Coast Is the Barometer

When Coast to Coast left the alternative media and became part of the censored mainstream media, that put the show on the road to life support. 

Art Bell used to be the king of night time radio. His show was creative and captured much of America’s listening audience’s imagination.  However, when Art sold control of his show to Premiere Networks and ultimately to Clear Channel Communications, Art lost a good portion of his editorial control and Coast to Coast was never the same. Eventually, Art left Coast and it  has been nothing but a ratings slide ever since, except for the brief breath of fresh air provided by John B. Wells.

After a period of prolonged instability following the departure of Art Bell as the primary host of Coast to Coast, George Noory entered the scene in 2003 where he has since remained. However, Noory’s listening numbers are nothing to write home about. Once upon a time, some estimated that Art Bell had somewhere around 6-12 million listeners on any given night. In contrast, Noory’s numbers are a much smaller 275,000 to 300,000 listeners per night. Interestingly, the Hagmann and Hagmann report boasts very similar numbers on a good night. Further, Alex Jones averages two million listeners per week, which averages about 400,000 per day which is leaving Coast to Coast in the rear view mirror. If Coast to Coast is to remain a viable entity, they will have to begin to embrace the pioneer spirit of Art Bell and John B. Wells. 

When John B. Wells joined coast, his numbers were anywhere between 750,000 to 1.2 million listeners for any given Saturday night. This ratings disparity could not have resonated well with George Noory.

There were some who were in favor of making Wells the permanent host of the show during the week. This idea was met with draconian repression in an effort to preserve the status quo. George Noory has proven to be a good corporate employee and a great protector of the corporate interest and that is first and foremost in importance to management at Clear Channel. This speaks to the clear message of what Coast to Coast has become.

One has to go no further than Steve Quayle’s website to understand the seismic shift in who the public is following with regard to getting their news. Steve has one of the largest websites in the world. In the alternative media, he is in the top three. He has 1,533 websites that follow his work and publications on  a daily basis. This exponentially increases his reach in a way that would have not been possible before the introduction of the Internet.

The numbers are in, and as you can see below, people would rather go to sites like Steve Quayle, or listen to Doug and Joe Hagmann, rather than get their news from CNN, Fox, HLN or MSNBC.

Case In Point: The Common Sense Show

This past Friday, June 27, 2014, I received just over 30,000 hits on my website. This is not an atypical number of visitors. A year ago to the day, I only received 5,100 hits. I do not think my content improved  that significantly over the past year. Rather, the mainstream audience is moving to the alternative media. Ernie Hancock, owner of Freedoms Phoenix, likes to cite the statistic that we are witnessing that almost tw0-thirds of all people under 30 are getting their news from a digital source. My website is proof that the media shift is taking place and is doing so in a dramatic way.

Many of you will remember, that just about a month ago, that my stories on child sex trafficking and Benghazi led to my family being threatened to the point where I decided to suspend my website operations for 2.5 days while I contemplated my response to the threats I was receiving. I was shocked that I would draw the ire of powerful people because of what I printed on my modest website. I have been told that this time the powers that be are upset that I am writing about the crisis on the border with regard to the increasing UN presence and the likelihood of a planned breakout of pandemics as a result of unscreened illegal immigrants. Therefore, I set out on a path to discover the answer to the question, why little ‘Ole me?

I am a statistics person, having taught and written courses in the field.  Consequently, I wanted to know why I was drawing negative attention. Last night, I did an analytical examination of my website and the results shocked me when I extrapolated the stats in a manner which told me how many people I am reaching on a national level. The notable statistic has to do with the measurement called “unique visitors”. This statistic measures how many individuals have visited my site and the stat does not measure multiple visits by the same person. In the last 12 months, my unique visitors total is almost 3.9 million readers. Also, my page views are always well over a million  per month which tells me that these people, for the most part, are not passive visitors. When one analyzes what percentage of the population, over 40, is visiting my website, the estimated figure is that 6.7% of the American middle aged population has visited my site at least one time in the past year. Further, my site is picked up by 1,391 other sites and I have a nationally syndicated radio show. I was stunned at the implications and the numbers and in that moment I realized that I was no longer operating in relative anonymity as I was a year ago. I now understand why I have been a target in recent history. As my dad would tell me, I need to grow up and take my responsibilities more seriously.

When one compares my modest numbers to someone like Steve Quayle, I would make a rough estimate that Steve’s site has been visited by between 10-11% of the same demographic,and these numbers are much higher on some days. These estimates are the result of analyzing both Google Analytics and Alexa which are not perfect cyber metrics, but are capable of showing accurate trend curves.  These numbers are clearly  illustrative of the fact that the alternative media has nearly caught the mainstream media, and in the case of Steve Quayle, the Hagmanns’ and Alex Jones, we are surpassing much of the mainstream media.

Do you realize what this means? Most alternative media broadcasters use Skype, twitter and other social media to increase their exposure. We do not have the large sums of money that Clear Channel can throw at Coast to Coast. Our advertisers are NOT Ford, GM, the big brokerage houses, etc. Our sponsors are sellers of useful and everyday products such as organic seeds and water purification products whose vendors are normally individual proprietors.


In the alternative media, we are riding the crest of America’s changing news gathering habits. America is sick and tired of the censored news as promoted by the mainstream media on behalf of its five corporate owners. Globalists such as Soros and Brzezinski have bemoaned the fact that the public is waking up. This begs a couple of questions. First, what percentage does Hagmann, Quayle, Before Its News,  et al. have to reach before their collective efforts will totally consume the country? The answer according to most sociologists and marketing experts is about 10% and when that number is reached exponential growth takes place. We are almost there, when one looks at the numbers I have presented in this article. In a future article, I will be detailing how close we are to having the message from the alternative media  becoming the overwhelming dominant message. The second question has to do with how long with the purveyors of the status quo of the New World Order allow this unchecked growth, which threatens to greatly lessen their power and influence, be allowed to continue?

With the United Nations being poised to create a policing presence on American soil over the manufactured pandemic crises which are looming, I look for the Internet and our guns to be confiscated under the coming martial law. Does it make sense now as to why John Kerry illegally signed the UN Small Arms Ban? Is it now clear as to why Obama gave the Internet codes to the United Nations last year? All the prognostications made by the alternative media of what was coming with martial law, the complete obliteration of the First and Second Amendment are here, right now, today!

I believe that the globalists,or the Satanists as those of us who know them, like to call them, must move quickly. A quick case in point. There is a talk show originating out of Dallas during the late afternoon commute known as “The Dan Cofall Show“. Dan has had me on several times before and I have even hosted the show. This is a mainstream AM radio station and yet Dan brought me on yesterday and basically said that he thought that “people like Alex Jones and Dave Hodges are sometimes “out there” however, he said we are almost proven correct over time”. Dan even used the word “my mea culpa” in my introduction on yesterday’s show.  And what did Dan have me talk about? The growing presence of UN military vehicles on our soil, the globalist Peter Sutherland, the border and the planned pandemics which are coming our way.  People who still drink the Kool Aid of CNN were hearing the truth yesterday, in a way, like they never have before. As an aside, Dan may be on mainstream media, however, he is fully awake and is well known for his balanced approach to news. This is one small example of what is happening all across this country.

Enjoy the alternative media while you can. For comparative purposes, I though you might enjoy looking the declining number of the following mainstream media news outlets and compare them to the alternative media.  This is eye opening.


Fox News CNN MSNBC CNN Headline News
6 – 9 am Fox & Friends


New Day


Morning Joe




5 pmThe Five








6 pmBaier






Dr. Drew


7 pmVan Susteren








8 pmO’Reilly








9 pmKelly






Dr. Drew


10 pmHannity








11 pmO’Reilly








PRIME TIME373K99K162K109KData by Nielsen Media Research. Live and same day (DVR) data.













By | 2017-10-26T22:11:10+00:00 July 2nd, 2014|Activism, Featured, United States|36 Comments

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  1. […] via Why the Alternative Media Will Soon Be King | Dave Hodges – The Common Sense Show. […]

  2. Olivia July 2, 2014 at 6:20 am

    Don’t forget to mention John B. Well’s new site Caravan To Midnight. It’s even more than what he could ever do on C2C.

  3. Susan July 2, 2014 at 6:33 am

    Just so you know, I am 43 now and come to your site pretty much every day, I am awake and really trying to pay attention, thanks Dave for all you do and those like you!

  4. Ideas Time July 2, 2014 at 7:03 am

    If you like lame stream Media you like being lied to.

  5. […] has to go no further than Steve Quayle’s website to understand the seismic shift in who the public is following with regard to getting their news. […]

  6. […] Dave Hodges TheCommonSenseShow.com July 2, […]

  7. mtHead July 2, 2014 at 9:16 am

    One person’s lie isn’t any better than the other person’s lie. The so-called ”alternative” media is nothing more than opinionated spin on lies that msm regurgitates.


  8. Old Gringo July 2, 2014 at 9:42 am

    Quite right on all counts. As an aside, George Norry’s patronizing persona and oily smooth voice make my skin crawl. I don’t believe the man ever met an ass he didn’t kiss.

  9. Micky July 2, 2014 at 9:49 am

    I suspect that whatever their end game is…it will take place before November Elections. Republicans gain the
    Senate majority and Obama gets impeached.

  10. Pesky Varmint July 2, 2014 at 10:00 am

    Why should I consider Steve Quayle and impartial and credible source?

    He has an agenda: He deals in precious metals.\\


  11. arboy July 2, 2014 at 10:31 am

    I urge everyone here to read this book: “The Great Controversy” (written by Ellen G. White)
    It tells what is going to happen to America and the world.

  12. NW Native July 2, 2014 at 10:37 am

    Dave is right on as regards the downsizing and demise of the government-corporate controlled media.
    Here in the NW the largest newspaper of record in my state is now nothing more than a tabloid in size and get this, for the last 6 month or so only comes out 4 time a week. I’m crying copious tears for the elitist Newhouse family.
    For some time now even the corporate media has been turning to the internet to get their (government) version of the “news” out and to find new sources of revenue.
    The “news” paper in my home town just sold their block size building and are renting a rather small office in a shopping mall.
    This should tell us something. Where I live is the home of a Pac 12 University and is considered one of the most highly educated towns in the state. Of course being “educated in this day and age isn’t saying much.
    Slowly but surely the worm is turning. How much of the “alternative” media and internet is already in the hands of the elite and government is anyone’s guess. The question is, will the alternative media, not in the hands of the bankster’s NWO-UN elite, be able to wake up enough people before the socialist-communist censors slams down the iron curtain of what’s left the real news in America.

  13. WeepforUs July 2, 2014 at 10:44 am

    Congratulations Dave and to the rest of the alternative media for working hard to get the truth out to the people. We appreciate you “guys/gals” and we know the risks that are involved for all of you. I used to listen to Rush for many years but after McCain and Romney were chosen by our “traitors” in the opposition to lead us out of the wilderness I realized that Rush is so tied to the Republican Establishment that he cannot tell us the “truth” the way it should be presented any longer. And that’s why the country needs something new and different and that is you, in the Alternative Media. Please do one thing for me and that is please don’t change. I love when Alex has the passion going, teary-eyed and as mad as hell and I believe that is such a plus to have because our country needs this passion. The GOP needs to wake up and embrace this passion or it’s gonna be “hello third party”. God Bless Dave and I truly appreciate your hard work and information.

  14. Arizona July 2, 2014 at 10:46 am

    HOPE everyones READY,your about to see what the demoncrates have been praying to their god satan for,A NATION WIDE BLOODBATH,and its going to start soon,AND NO MATTER WHAT….DO NOT TAKE THE CHIP,OR THE TATOO its all coming,and your not going to survive the end of this planet,its to late to save it,SO GO TO HEAVEN ,being glad you never took the MARK,and the rest of the decieved demoncrates did…………..

  15. NoChip4Me July 2, 2014 at 11:16 am

    Steve Quayle, Dave Hodges, Hagmann & Hagmann, Sheila Zilinsky, John B. Wells and Alex Jones’ sites are where I go to find out what is really happening in our country that the mainstream propaganda news agencies don’t have the guts to report. My husband, who only listens / reads, mainstream wasn’t even aware of the number of aliens coming across our open southern border. Nor any of the other harmful actions our current “dear leader” is pulling. God bless these courageous and truthful men and women.

  16. Pussybushy July 2, 2014 at 11:19 am

    Don’t do ANY advertising with so-called Mainstream News! These lowlife booklicking traitors can be starved out like anyone else-Rockefellers and Kissingers be dammed!

  17. Ginger July 2, 2014 at 1:17 pm

    All they have to do is turn off all the electricity – for months. Then there is no more alternative media.

  18. Seer July 2, 2014 at 3:21 pm

    Hang in there Dave and keep telling the undiluted truth. When your enemies rise up against you, remember your rock and redeemer, the Lord Jesus Christ, who is a shield that no one is able to defeat. With him on your side, a thousand will flee at the sight of one.

    I appreciate your courage and your efforts are not in vain. May God continue to bless you and your staff.

  19. teller123 July 2, 2014 at 4:00 pm

    I hope I am helping the effort Dave. After listening to what you have presented it is clear to me that you have done serious research and know of what you speak both in your articles and on interviews being aired on the web. You always do a great job tying it all together for your audience.

    Last weekends show quite literally shook me up. If we can’t get anyone’s attention when our kids are in danger then we truly do not have a prayer of ever fixing anything.

    While I no longer participate in Face-book I have quite literally posted the link to that show on at least 50 comments, blogs and everywhere else I was able to post it BEGGING people to listen. Keep up the great work and God Bless you for everything you have done including risk your life to tell the truth.

  20. hondo July 2, 2014 at 4:23 pm

    One of the detention centers has just been quarantined and in Oklahoma SHS has denied a congressman entrance into one of the facilities in his own district at Ft. Sill. If they continue, and they will, to ship these invaders all over our homeland, then it is very probable that the government will wind up quarantining large portions of our country and denying anyone the right to enter or exit. Free speech, the 2nd amendment, and freedom to travel, all gone in one fell swoop. “Got to admit these government scabs are brilliant”.

  21. Dj Seven July 2, 2014 at 6:20 pm

    Thank you & God bless you Dave for all the fantastic work you do for humanity. Steve Quayle.. John B Wells.. Alex Jones.. Hagmann & Hagmann.. Rick Wiles & yourself plus many others out there in the Alternative media are doing an amazing job in waking up the masses to surpass that 10% .. More and more people are waking up and those numbers are growing daily.. God is all powerful & mighty .. Much respects & blessings American Hero!

  22. Michael July 2, 2014 at 7:33 pm

    Thanks Dave for everything you do, I visit your site daily and welcome people like yourself who are unafraid to speak the truth. It’s so obvious when watching the mainstreet media how corrupt they are all spouting the same lies but what gets me even more is my local news. All they talk about is weather and sports and then talk about how they are news leaders. Wake up America if you can.

  23. lee July 2, 2014 at 9:02 pm

    C2c has gone way downhill and turned into a propaganda vehicle since wells left. I have been
    a listener since the 80s, so I see the changes.
    examples: guests saying fukushima is nothing
    to worry about, and that benghazi is a republican
    lie designed to beat the democrats, etc. Straight
    government propaganda, and noory says nothing.

  24. […] Why the Alternative Media Will Soon Be King […]

  25. NeoIsolationist July 3, 2014 at 1:36 am

    Working on it, too, Dave. I have a mailing list–going for a bout 5 years now. Started with 2 people. now 15. great conversation, and it increases by bits and pieces. Getting the word out and trying to save the Republic one article at a time. Take care. This article was forwarded to my group as well.

  26. Stan522 July 3, 2014 at 7:20 am

    Dave, I believe your Friday 30k website hits was due to the series on the UN. Do you have any updates on this? I have not seen yet where the POTUS has called them in. I have seen him continue to bus and fly the illegal aliens all across the nation. I have seen him state that he will act alone on his version of immigration reform. I have seen him ask Congress for $2 billion in revenue for undisclosed needs to battle this self-created problem. In your opinion, what’s next?


  27. […] media news outlets and compare them to the alternative media. This is eye opening. Source: Why the Alternative Media Will Soon Be King | Dave Hodges ? The Common Sense Show __________________ "What we have to fight for is the freedom and independence of the […]

  28. […] has to go no further than Steve Quayle’s website to understand the seismic shift in who the public is following with regard to getting their news. […]

  29. how to get lean fast July 3, 2014 at 10:52 am

    I love it when folks get together and share thoughts.
    Great site, continue the good work!

  30. JF July 3, 2014 at 2:32 pm

    Thanks Dave for your informative website. Heard you and Sheila Zilinsky on Hagmann and Hagmann Report about a week ago. Great program. Hagmann report is a program that I have to listen to as often as possible. I like Alex Jones websites along with Steve Quayle and a few others, I have discovered to read about what is really going on in this world.
    I try to share with people what’s going on and most don’t seem to care. I’ll keep spreading the word.

  31. LizS July 4, 2014 at 11:25 am

    I love your show and your columns on the website — and thank you for helping Monika in VA. I came across some alternate media today which is very interesting:

    A Detective’s Guide To The Obama Story —

  32. […] by Dave Hodges […]

  33. Blakke July 4, 2014 at 12:19 pm

    You should do a whole program on the Swedish dumbed down since the 50´s we have already a total fascist state and NO one realize it yet.Sweden have been a “try out” country where the elite wanted to see how far they could go without no one paying attention Because of the “free stuff” they have brainwashed people here for ages!! Satan lives in Sweden!

  34. Bruce July 6, 2014 at 2:33 pm

    Keep up the good work. I just discovered your site today. I’m 57 and no longer live in the United States Corporation but care deeply about family and friends. Even the ones still sleeping.

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